Facebook Zero: Considering Life After the Demise of Organic Reach

In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more.

By February 2014, according to a Social@Ogilvy analysis of more than 100 brand pages, organic reach hovered at 6 percent, a decline of 49 percent from peak levels in October. For large pages with more than 500,000 Likes, organic reach hit 2 percent in February. And Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.

Click on the link below to access the full report.



Visit website





Uruguay 1134 - 5th floor (C1016ACD) - Buenos Aires | Argentina
Tel.: (54 11) 2055 9863 | info@fullsites.com.ar